Secretly running facebook ads

Currently on Facebook there are many people running ads to sell online. But how many of them run well, optimize the budget? The following article will give you 5 extremely useful tips in Advertising on Facebook that any person running ads will also be interested in.

-Target standard objects.

You should remember a rule in sales that is: "Sell what customers need not sell what you have". Knowing they need those SPs, finding them is not easy at all. There are many ways to define an object in Facebook Ads, but within this article I will point out the most basic criteria, including:

- Age:

Should divide the audience into different ages to easily measure the effectiveness of advertising, attention should be paid to the characteristics of each age group such as: youth, middle aged, elderly people ...

- Customer Insights:

Understanding the customer is one of the most important factors, deciding whether or not you are successful. You can refer to the following document for a better understanding of Facebook Customer Insights: https://goo.gl/9sfMWt.

- Behavior:

Facebook's algorithm is capable of capturing all of the user's behavior, interactivity, favorite content ... you should take advantage of this to reach the closest interacting object with the object. the product you are selling.

- Make good content.

Ads by people running ads is good content. No matter what style you write, it is imperative to meet the following basic criteria:

- Make sure that the content is Unique, that the photo or content you publish should be unique or less prominent on Facebook, Facebook will give priority to new and bright content. create. That is also why shop or cafeteria has a good photographer team to regularly change the content for advertising as well as his article.

- Content must hit on the psychology, the viewer's feelings: This is considered an art in doing Content, especially with social networks where there is strong spillover and often follow the trend. To do this well you need to understand the product, understand the customer to be able to write content to attract them.

In addition, the color factor in Facebook promotional images is also important, you can refer to the following article to choose the color of the mainstream advertising template.

-Try lots of ads.

Do not be foolish but put a lot of money into running only a QC sample to then regret. First, A / B test to measure, determine which QC model to run and stop the sample, should run from small budget to large budget to be able to optimize effectively, increase the fastest Reach. at best price.

You should also try different forms of Ads Run, CPM Optimization, CPC, research on how ad serving algorithms can choose the most effective way to optimize ads, avoiding wasteful budgets.